Intro: Click fraud is on the rise in 2025, costing advertisers billions. This post shows how to protect your Google Ads account and block fraudulent activity.

Updated Stats:

• In 2025, over 17% of Google Ads clicks are fraudulent (AdSecurityReport)
• Average loss per advertiser is over $10,000 annually

Recent Changes in Google Ads:

• Enhanced invalid traffic detection rolled out in Q1 2025
• Geo-based exclusions now more granular

Case Study: We helped a client reduce 36% of their wasted ad spend by implementing IP blocking + fraud detection tools (see our Click Fraud Prevention Service).

Tips to Protect Google Ads:

1. Use third-party fraud detection (ClickCease, Lunio)
2. Block suspicious IPs manually
3. Use location targeting to avoid click farms
4. Monitor CTR vs. conversion rate

Need expert help? Visit our Click Fraud Protection page to secure your ads now.